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Advertising Opinions > Search Engines > Miva

Miva
MIVA provides a wide range of tools to help businesses grow, including performance based marketing products to help businesses find new customers, monetisation tools to help online publishers generate advertising revenue from their websites, and ecommerce enabling solutions that let internet retailers conduct business online.
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Opinion

Miva
Author : Admin   PostFri Apr 14, 2006 6:09 pm   
Rating :

Description

Miva offers pay per click search engine marketing and cost per call solutions. On January 1, 2004 Miva Corporation was purchased by FindWhat in a deal worth approximately $US 8 million. Joe Austin remained as General Manager. In June 2005 FindWhat rebranded itself and all subsidiaries as MIVA, with the former Miva Corporation becoming MIVA Small Business.

Cost Model
Miva works with avertisers on a cost per call and cost per click basis (CPC).

Last edited by Admin on Mon Apr 24, 2006 1:14 pm; edited 2 times in total
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Miva
Author : dmeri   PostMon Apr 24, 2006 12:36 pm   
Rating :

While the quality of traffic I recieve from Miva is not good, the cost per click is low enough that I have seen some ROI. Their customer service and advertiser solutions are pretty good (nothing to rave about).

I recommend testing your campaigns on Miva; Set your budget to a very low cpc and daily cap for the test though.
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Miva - Click Fraud?
Author : MarketingGuru   PostMon Apr 24, 2006 12:52 pm   
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I have seen some very high rates of clickfraud for particular keywords on Miva. To make matters worse, Miva does not offer any really good targeting. So you can't avoid foreign clicks or avoid certain syndication partners.
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