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Advertising Opinions > Local Search/Directories > YellowPages.com

YellowPages.com
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Yellowpages.com
Author : dmeri   PostMon May 22, 2006 1:10 pm   
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Yellowpages.com offers 4 main services for advertisers:

[list] Featured Listings: Target customers by business category and geography.
Premium Invetnory Listings: Improve your listing's online visibility. Limited Inventory products give your business the highest possible exposure and the ability to target your customers with premium ad placement.
Ypclicks: search engine marketing services
YP Web Site Solutions: web design and development


    Yellowpages.com only allows you to bid for placement in categories as apposed to keywords. This restricts advertisers targeting abilities (if you have a very niche product, you may be very hesitant to pay for clicks from very broad categories). Another drawback is the cost per click is a fixed rate.
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