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Tacoda |
| TACODA Advertiser Solutions enable advertisers to find qualified audiences using behavioral targeting |
| Find reviews and opinions on Tacoda |
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On the right tracks |
Author : Marty  Thu May 18, 2006 1:31 pm |
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The idea of behavioral ads in and of themselves are a brilliant. One worry I have for Tacoda is that it looks like information on users will be taken from registration data (personal information submitted when registering on the site). Not all users fill out the personal questions accurately. It might simply be smarter to leave registration data out of the equation, and simply use the content the users visits, and the searches they make to determine the ads appropriate for them.
Overall, I think Tacoda is on the right path when it comes to behavioral ads, and I think it will be interesting to see how well they compete against the ad programs run by Overture, and Google. |
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Tacoda is great for serious online marketers! |
Author : devil666 Sat Oct 07, 2006 2:17 am |
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I have been using Tacoda for only a few day but am impressed with the results already. The lead generation is so very effective it beats me completely!
Brand advertisers have been said to reach their target audiences on premium sites at substantial scale, and do it simply and cost-effectively while generating powerful, actionable audience insights using TACODA Audience Networks.
What it means to a new advertiser is that, for example, if a consumer visits a participating Tacoda Web site and views golf-related content, the next time they access a partner Web site, they might be shown advertisements from a golf equipment company or golf resort, rather than simply a generic ad that is not relevant to them.
This can open the floodgates of opportunities for online marketers like me!
The proof of Tacoda's success lies in the fact that almost every advertiser amongst the top 50 online ad spenders has run at least one campaign on TACODA-enabled websites.
According to the latest statistics, Tacoda delivers relevant adverts to more than 140 million unique users spread across a network of 4,000+ individual, national, regional and vertical websites.
I recommend the network to everyone serious about selling their products online! |
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