Industry Brains

Admin Tue Mar 28, 2006 4:04 am

Description
IndustryBrains uses keyword search ("Search Terms") and relevant contextual editorial targeting ("Industry Targets") to achieve results for advertisers. Industry Brains works with sites like: BusinessWeek, PC magazine, Forbes and more. Advertisers can choose which sites, and channels to place their ads in.

Cost Model
You bid against others in an auction-style marketplace based on a cost per click (CPC) model. Advertisers can set the bid and the budget.

dmeri Sun Apr 23, 2006 5:13 am

Industry Brains has produced great results for the majority of campaigns I have worked with them on. The content network (industry targets) is excelent. However, the search network brought very poor quality traffic on my campaings. I would recomend the industry targets to anyone--especially if you need to target business or technology.

adroo Mon May 01, 2006 6:49 pm

Overall, I have good things to say about their customer service, user interface and network partners. I have ran several campaigns with Industry Brains and have found mixed results.

For example, I ran a training type offer on their network. The offer was pretty brand oriented and was targeting an IT audience. The results were spectacular. The average CPL was about $5 compared to the campaign average of $30.

However, I ran a less brand oriented campaign for another advertiser and saw very average/below average results.

My take away from all of this is that you just have to test the network for your offer and determine what makes sense for your campaign.

Industry Brains

Industry Brains

Industry Brains - Good Partner

Mixed Results